What is the difference between Go-to-Market strategy and Marketing strategy (in context of high tech market)?
This was selected as Best Answer Ahhh Marketing a true Art, sometimes a science, always debatable. All of these answers make sense and you could apply any in the context of a high tech market or other product/industry. Here is my take on Go-to-Market strategy and Marketing strategy… Go-To-Market includes the entire product value-delivery-chain from product inception into the customer’s hands as well as sunset policies (cradle to grave). Therefore, the strategy will include many more aspects than just marketing concepts. Companies that function in a matrix managed environment may have cross-discipline teams setting this strategy including research, market/niche determination, price points, needed time-to-market, product design (features/functions), development, testing, collateral materials (packaging, documentation, sales training, cust serv training, etc), manufacturing/reproduction/distribution channels, and feedback from customers for each product line and may or may not include p
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