What is the difference between free or low-cost shopping carts provided by companies I found on the internet versus the shopping cart WG Advertising is providing?
There is nothing completely “free.” Free simply means you are trading something for something else. Most free shopping cart providers will place ads (many times competitor’s ads) on your website potentially stealing your customers. Free shopping carts do not allow the layout customization needed to design your cart to your specifications. In addition, many free or low-cost e-commerce platforms encourage cart clutter by not allowing variable options. Variables are product attributes like color or size which may also affect pricing. Some free carts do not allow variables at all which means you must enter individual products for every color and for every size of the color and then again for every price difference. This is a LOT of extra work! Some carts do allow variables, but if the variable affects price then the product must be re-entered as an individual product. This can lead to customer confusion and decreased sales. Although most carts have boosted their product search capabilities
