What is the difference between franchising and agency?
Franchising has proven to be one of the most important methods of doing business in todays world, especially for small and medium size enterprises. It has passed through trial and error that resulted from alternative business relationships such as Agency the right to sell a product, Distribution the right to distribute a product and Licensing the right to use a brand name. Franchising has demonstrated to be a more comprehensive practice by providing the business system, which guarantees the commitment to adhere to the performance standards and operating methods.
