What is the difference between flat and standard business cards?
Flat printed business cards are produced using a very high-quality printing process, which produces crisp, clear results. The ink is absorbed into the card stock creating a smooth finish that is flat to the touch. There is no texture or height to the ink. Standard printing, also known as “thermography” or “raised” printing, is a process in which a powder resin is dusted over the wet ink and then melted, causing a raised print surface. Thermography produces a raised appearance throughout the printed piece. Both cards are produced using an offset printing process.
Flat printed business cards are produced using a very high-quality printing process, which produces crisp, clear results. The ink is absorbed into the card stock creating a smooth finish that is flat to the touch. There is no texture or height to the ink. Standard printing, also known as “thermography” or “raised” printing, is a process in which a powder resin is dusted over the wet ink and then melted, causing a raised print surface. Thermography produces a raised appearance throughout the printed piece. Both cards are produced using an offset printing process.
