What is the difference between Emperors Herbologist JAJA Stevioside and chemical artificial sweeteners?
First of all, we do not sell Emperors Herbologist in the USA as a sweetener due to FDA regulations. We only sell it as a dietary supplement. Emperors Herbologist is naturally extracted from the Stevia leaf using the all natural Aqueous extraction method, it is then dried using the Air Dry method. There are no chemicals involved (unless you consider water as a chemical). This means that Emperors Herbologist Stevioside is not “Nature identical”, and it definitely is not artificial. Stevia and Stevioside have been used safely for centuries (read stevia & stevioside history ), unlike the artificial sweeteners approved for use by the FDA. Also, and this is a very important consideration business wise, stevioside is a natural extract and like sugar can not be patented unlike the laboratory produced chemical artificial sweeteners are.