what is the difference between eMarketing and Internet or web marketing?
So the place to begin defining eMarketing is to consider where it fits within the subject of marketing. So let’s start with a definition of marketing. The American Marketing Association (AMA) definition (2004) is as follows: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore eMarketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. This also helps us to differentiate between eMarketing and E-commerce, since E-Commerce is simply buying and selling online.
