What is the difference between Diet Pepsi Max and Diet Pepsi Steals Branding?”
Pepsi Max, similar to its forerunner Pepsi Edge, is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to regular Pepsi and Diet Pepsi. Pepsi Max debuted in the United Kingdom and Italy in April 1993. The rollout was expanded to Ireland the following September, and to France, the Netherlands and Australia the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries. By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States until only recently (the U.S. is PepsiCo’s native market, and the largest consumer of carbonated soft drinks), where one of its principal ingredients had not yet been approved by the Food and Drug Administration. The ingredient in question—acesulfame potassium—is combined with aspartame to provide the beverage’s sweetness, whereas some other diet colas are sweetened by aspartame alone. On 28 May 1994, England’s Blackpool Pleasure Beach amusement park opened the P
