What is the difference between Demographics USA and the Survey of Buying Power?
The Survey is a special issue of Sales & Marketing Management Magazine. Users cannot quote this source unless they are advertisers in that magazine. It is from a county-level perspective only (DMA®/CBSA definitions), there is no ZIP level information. Most importantly, the data set is drastically smaller. The Survey is less than 200 pages; the directories are over 1,700 pages each.
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