What is the difference between CRM and EFM?
• It’s not a case of either CRM or EFM: they are complementary. Simply put, CRM is “inside-out” and EFM is “outside-in”. CRM tracks the activities you want to do with your customers. Our EFM solution finds out what your customers actually want in real time, and that insight allows you to drive the actions of your employees towards the business improvements dictated by your customers. Combined, CRM and EFM are very powerful ways of increasing the lifetime value of your customers. It is important to have both CRM and EFM integrated to facilitate action-based continuous improvement in feedback handling. SynGro EFM integrates with all CRM systems.
