What is the difference between conversion-only and full analytics?
Both allow you to track valuable conversion, assist and revenue data from Yahoo! Sponsored Search and Content Match by campaign, ad group, and keyword, but full analytics provides the following additional features: • Includes an implementation consultation and technical support • Tracks third-party channels of online advertising • Tracks up to five prospect/conversion events (add to cart, purchases, completion of forms, etc.) • Tracks different visitor types (new, returning, customer, repeat customer) • Tracks conversion funnel “abandonment” at key points in the conversion process • Provides key data points in your account’s dashboard, and in multi-channel performance and traffic reports (everything in conversion-only analytics) Please note that Full Analytics may not be available to all advertisers.
