What is the difference between contrast ratio and dynamic contrast ratio?
However, contrast ratio should never be your sole decision making factor. Firstly, most manufacturer’s have slightly different ways of measuring contrast ratios. Secondly, contrast ratios are always measured in ideal viewing conditions (essentially, a pitch black room.) Depending on the lighting conditions in your room, your visible contrast ratio will generally be much lower than the manufacturer’s claims. In short, a contrast ratio is a useful although imperfect benchmark for comparing different televisions, but it should never be used as a sole consideration.
