What is the difference between Contact Management & CRM?
Contact Management: Anyone who manages contacts and relationships Individuals, small workgroups, or specific department(s) within a company Organizations with franchise sales forces who are individually managing leads Those who: Are interested in centralizing customer information and improving business relationships Want to have a customizable solution implemented immediately Possess varying levels of computer literacy May not have a large budget Are likely seeking minimal integration capability with back-end systems Customer Relationship Management High growth, sales driven businesses or divisions of large organizations with 10-2000 users, interfacing with common client accounts Those who: • Want to automate key aspects of the sales cycle Are looking for quick implementation and return on investment Require ease of use, scalability and customization on a workgroup level Want integration of information across multi-channel selling environment Expect integration flexibility with existin
