What is the difference between Contact Management and Sales Force Automation?
Contact Management is managing a list of your contacts. That can be as simple as your cell phone directory, a list of names, numbers, and email addresses. Gravitate to Outlook, and you can utilize basic calendar and note functions. Ordinarily, contact management is individualized, and without any defined business processes, whether it is a manual Rolodex (Office Depot still sells them) or Microsoft Outlook. To get to Sales Force Automation, you generally add in a defined series of processes focused primarily on a salesperson’s efforts at advancing a sale opportunity from lead to win. Automate those processes and achieve sales objectives and you have Sales Force Automation. Processes aren’t the only differentiator between Contact Management and SFA though. Most Sales Force Automation software today contains tools designed to assist efforts for marketing to generate leads as well as selling to existing accounts and new customers. Some SFA software offers limited service or support capabi
