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What is the difference between Chromata White and Lyve Canvas?

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What is the difference between Chromata White and Lyve Canvas?

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Lyve Canvas can be considered the “next generation” of our world-renowned Chromata White Canvas. In 2005 Chromata White was released as a groundbreaking matte canvas exhibiting unrivaled print quality, archival rating, and consistency, all of which still hold true today. Over the past several years the Breathing Color team of scientists have been diligently working to develop a new IRC (Inkjet Receptive Coating) that would represent the next evolutionary step forward in print quality and archival technologies of inkjet canvas. While Chromata White Canvas is still considered a prominent industry-leader, Lyve Canvas exhibits a noticabley wider color gamut, greater DMax value, and sharper detail, making it a clear choice for the discerning printmaker. Lyve Canvas is the most recent example of our ongoing commitment to positively contribute the world of photography and fine art, through excellence in print quality and print permanence.

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