What is the difference between buyer files and response files?
A response file is normally made up of people/institutions that have “responded” to a sign-up promotion, raffle, give-away, etc. at a tradeshow or have requested information. Basically they have just responded to a promotion. These people or institutions haven’t purchased anything yet. By capturing these records, a company has the second-most valuable list outside of their own customer list. These are people and places that have recognized the company’s name and/or products.
