What is the difference between Braun IONTEC and other ion technology?
All too often brands claim ion technology is being used in products when in fact the benefits are barely visible. The reasons for this are varied: for a start, you need to generate the right type of ions – they have to be negatively charged in order to give hair the benefits it needs. Also, the number of ions has to be spot-on: it is difficult (and expensive) to generate the right amount of ions and deliver them to where the hair needs them. Many studies have shown that the number of ions generated with different products and brands varies hugely, from a beneficial (maximum) amount to almost nothing at all. Braun IONTEC was designed with these factors in mind, assuring you the optimum ion benefits in today’s market by using a patented system to deliver the right number of ions in the shortest time possible. This ensures your hair is treated to the perfect scientific formula to help it looking and feeling beautiful, shiny and healthy.
