What is the difference between branding and marketing (if any)?
Branding is only one dimension of marketing. Branding of course deals with brands–creating brands, expanding brands, exploiting brands, etc. (I guess that is sort of a tautology, so forgive me). 1 example: brands help sell commodities. So, if you are selling a generic, nothing special boxy car that is basically no different from 100 other generic, nothing special boxy cars, then branding can help. For example, there are some very strong automobile brand names, built decades ago. Buick might be a good example here. Gasoline is even more of a commodity. Getting you to put a tiger in your tank with Texaco is more compelling than buying Curious7777777’s super duper high quality gasoline, even if it is at a discount. I won’t elaborate on all of the other dimensions of marketing that could occupy an entire course.
To over simplify, Branding is creating an identity, image or look that endures and grows with time. Marketing is that ongoing multiplicity of acts of managing and directing the flow of goods or services from the producer to the user. A good brand package makes the acts of marketing easier and more effective.
There is no “difference” between branding and marketing. Branding is a kind of marketing, much like an SUV is a kind of vehicle. Marketing covers a broad range of activities centered around building the relationship between a company and its customers, and branding is one such activity. Marketing The broad goal of marketing is to guide a customer’s experience with the company, beginning with making the customer aware of the company and its products (or services). It then flows through assisting the customer to select the correct product for their needs, then delivering the product and finally to ensure the client is satisfied and returns for additional business. Branding Branding is the function of marketing that attempts to improve customer’s awareness of a product by attempting to associate certain attitudes with a company’s brand. For instance, when you think about internet searching, what do you think of? Google? Yahoo? Those associations are developed by branding efforts from thos
