What is the difference between B2C and B2B e-commerce?
For one thing, the customers are different — B2B (business-to-business) customers are other companies while B2C customers are individuals. Overall, B2B transactions are more complex and have higher security needs. Beyond that, there are two big distinctions: • Negotiation Selling to another business involves haggling over prices, delivery and product specifications. Not so with most consumer sales. That makes it easier for retailers to put a catalog online, and it’s why the first B2B applications were for buying finished goods or commodities that are simple to describe and price. • Integration Retailers don’t have to integrate with their customers’ systems. Companies selling to other businesses, however, need to make sure they can communicate without human intervention.
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