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What is the difference between B2B lead generation and B2C lead generation?

April 26, 2017B2B b2c difference generation lead

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What is the difference between B2B lead generation and B2C lead generation?

1 Answer

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10 Posted

• B2B sales are generally more “consultative” versus “transactional”. This means that instead of buying the product with an online shopping cart, you have to review a contract and negotiate terms, etc. • B2B lead generation focused on lead capture, B2C focuses on completing a shopping cart transaction or submitting an order. The Marketbright system is designed for marketing professionals who are driving demand for a consulative selling environment.