What is the difference between armani exchange and armani?
Armani Exchange is the younger/more casual version of Giorgio Armani. AX focuses more on denim styles and trendier(younger) fashions. Armani (or Armani Collezioni) is more professional and polished. AX also focuses more on brand identity ( T-shirts and logo labels) while Armani establishes a more subtle luxury through fabric and cut choices. Collezioni relies on a heavily tonal (usually gray) color scheme and involves a lot of textural definition in textile. In short, AX is jeans and T-shirts; GA is suits.