What is the difference between an organizations mission and vision?
We think of mission as the description of the business you are in. It should capture the fundamental role and purpose of your organization. Vision is what you hope and dream your organization will think like, act like, and be like as it fulfills its mission at a future date. Visions are revisited every four or five years because they recognize new realities that suggest relevant changes in the way your organization fulfills its mission. Changing a mission is radical (not changing the words but, rather, the meaning). It is dangerous work; proceed with caution.
