What is the difference between an international flag or franchise and the InnSuites Boutique Hotel Collection trademark license agreement?
A franchise requires the franchisee to operate their business in accordance with all the management policies specified by the franchisor. These can often be burdensome on the hotel and often have little or no benefit to the hotel owner or for that matter, even the guest. In addition there are often substantial legal expenses associated with franchising and those costs are frequently passed on to the hotel owners. The trademark license on the other hand, does not give the licensor control of management of the individual hotels, but instead provides a broad brand outline used by the hotel as part of a group of similar hotels and an opportunity to individually market using the hotels own brand name strengthened by the InnSuites Boutique Hotel Collection brand and to generate and receive reservations based on an image attractive to the frequent business and leisure traveler.
A franchise requires the franchisee to operate their business in accordance with all the management policies specified by the franchisor. These are burdensome on the hotel and often have little or no benefit to the hotel owner or for that matter, even the guest. In addition there are often substantial legal expenses associated with franchising and those costs are frequently passed on to the hotel owners. The trademark license on the other hand, does not give the licensor control of management of the individual hotels, but instead provides a broad brand outline used by the hotel as part of a group of similar hotels and an opportunity to individually market using the hotels own brand name strengthened by the InnSuites Boutique Hotel Collection brand and to generate and receive reservations based on an image attractive to the frequent business and leisure traveler.
Related Questions
- What is the difference between an international flag or franchise and the InnSuites Boutique Hotel Collection trademark license agreement?
- As a hotel owner, why would the InnSuites Boutique Hotel Collection be more beneficial than an international chain affiliation?
- How does one become a Member and join the InnSuites Boutique Hotel Collection and what is the cost?
