What is the difference between an HTML and a plain text ezine?
An HTML ezine is basically a mini-web page that is sent via e-mail. With HTML, you can include color, different fonts and various graphical elements. A plain text ezine is generally in simple Times font, with 10 point text. The main advantage of an HTML ezine is it looks more attractive, and therefore is more likely to capture the reader’s attention. However, HTML ezines are larger, more complex e-mails, making them more likely to get blocked by SPAM filters. Also, some ISPs or E-mail programs have trouble reading HTML e-mails. What does it mean to use a double opt-in process for an ezine subscription? The term ‘Double Opt-in’ refers to the process of how someone subscribes to your list. When your ezine subscription is set up to be double opt-in, it means the subscriber is taking two steps to complete the subscription process. The first step is usually filling in their name and e-mail address in an online form – the second is replying to a clicking a link in a e-mail to finalize the su
