What is the difference between an automobile broker and a dealer?
The value of an auto broker is that (s)he can protect the consumer from the games that are played at car dealerships. A good auto broker has tremendous buying power, based on volume sales, that an individual consumer simply does not wield when walking into a dealership. Moreover, the consumer deals with salesmen and finance managers, while a good broker will have established relationships with CEOs and other higher-ups at the major automobile conglomerates (e.g., Auto Nation, Penske Auto, etc.). These conglomerates own multitudes of dealerships that sell every make and model vehicle available in the U.S. If a broker sells 100 cars per month, that becomes an important income source to the conglomerate, whereas an individual consumer is merely a speck in the big picture. An auto broker acts as the consumer’s agent, effectively representing the consumer in the car-buying process. In the best instance, the consumer will not have to set foot into the dealership; rather, the vehicle and prep
