What is the difference between an article, a white paper and a blog post?
An article is an informative piece, usually 300-1000 words long. It gives your customer information about a topic, ideally something related to your company or industry. For example, a mortgage lender might post a series of “how-to” home improvement articles. A company selling firewalls to other businesses might provide articles on network security and best internet practices. A white paper combines the features of an article with a marketing document. White papers are usually PDF documents rather than being part of your web content, which encourages visitors to download and share them. A white paper will typically address an issue and explain how to solve it, with your company’s product or service mentioned as one of the solutions. White papers that are heavy on information and light on selling are generally more welcome to your customers. Blog posts are shorter, usually under 500 words. Rather than address an ongoing topic as articles and white papers do, blog posts focus on timely i
