What is the difference between an aggressive list and a reasonably certain list?
A reasonably certain list is one which searches one of the main business databases for competing businesses that are listed the same way (same SIC) that your business is listed. This type of list produces the smallest number of businesses and only returns those that we are reasonably certain are of the type that is sought. This type of list overlooks businesses that might be competing but that are listed differently. This list is appropriate when a quick overview is needed. This is not intended to be an exhaustive list. An aggressive list is one that 1) draws upon all databases that we have available, 2) uses a variety of SIC codes to try and pick-up those business that might be competitors but are classified differently from your business, and 3) is verified by telephone. Include profiling and this list is suitable for near-final analysis of the effects of competition. This list is quite cost effective for site selection. It offers a good balance between cost and accuracy at an early
