What is the difference between affiliate marketing partnerships and interactive display advertising?
Affiliate marketing involves developing long-term relationships by promoting a company’s brand on third party websites through sponsorships, link building and editorials. The third party receives a commission for their services. Interactive display advertising involves media buys for banner ads and rich media ads on specific third party sites to encourage click-throughs to a company’s destination site. What are some advantages and disadvantages of affiliate marketing? Advantages of affiliate marketing include increased visibility in paid and natural SERPS (search engine results pages), controlled cost of acquisition, and lower costs of targeting generic search phrases. Some disadvantages could be the possibility of cannibalizing sales a company might receive through its own efforts, brand name exploitation by affiliates, brand communication inconsistencies, and time it takes to manage the affiliate program. What are some goals of online advertising campaigns? Two main goals of online a
