What is the difference between advertising and PR?
Advertising costs money, usually a lot of it. Within limits, paying the price pretty much permits the buyer to say what he pleases. In essence, the buyer owns the space. With PR, the media is in charge, and the media does not accept money for editorial coverage. Obtaining great PR requires skill, finesse, timing – even luck. Ethical journalists do not cover stories because someone pays them. Yet, when media and PR combine efforts and good coverage results, the client’s message is much more credible. Everyone knows you pay for advertising. PR provides a third-party endorsement that advertising cannot match.
