What is the difference between a WordMark, BrandMark and IconicMark logo type?
WordMark Logo A WordMark logo is suited for companies who wish to have a font treatment type of logo without any graphic elements. (think Office Max or Home Depot) BrandMark Logo A simple but creatively strong symbol that complements an aspect of the company (think Mercedes or Apple Computers). Reasons to consider a BrandMark logo would be the need for an emblem on a product, if your company name is too long, too generic or doesnt translate globally. BrandMark logos usually stand alone without the company name so make sure you can afford to teach the public what your symbol means. IconicMark Logo This logotype combines a WordMark logo with a BrandMark logo. This way the elements can be used together or separately and when properly designed can communicate what a company does and showcase the company’s name as well. These tend to communicate more readily than other logotypes and require less marketing for the logo to be effective. The IconicMark Logo is the most cost-effective type of l
