What is the difference between a word mark and a design mark, such as a logo?
A word mark generally provides the broadest coverage, and prevents others from using the same name on the same products in both non-stylized (block letters mark) or stylized (script or design logo) manner. A design mark prohibits others from using a logo containing similar design elements that may be confusing to potential customers purchasing similar products.
A word mark generally provides the broadest coverage, and prevents others from using the same name on the same products in both non-stylized (block letters mark) or stylized (script or design logo) manner. A design mark prohibits others from using a logo containing similar design elements that may be confusing to potential customers purchasing similar products. Can a user put the company name, logo and slogan all in one trademark application? No. This is because, a name, a logo and a slogan are all separate trademarks, and each application is limited to cover only one trademark. What is the difference between the symbols TM, SM or ® and how are they used? In the U.S., TM (trademark) and SM (service mark) symbols denote that the owner treats the name as a trademark or service mark respectively – they do not represent that the mark is on file at the trademark office. ® symbol denotes that the mark is a U.S. federally registered trademark. Only a mark that has been registered at the USPTO
