What is the difference between a VNR and a B-roll Package?
A Video News Release (VNR) is produced, edited and distributed to various media outlets as a complete news story. VNRs include a script, voiceover, and soundbites to tell the story. A station may use the VNR as is, or edit the VNR to include the voice of a local reporter or anchor. Because VNRs tell a complete story, they are easily adapted for public consumption on the Internet. There is no script or voiceover involved in a B-roll Package. A B-roll Package is simply a compilation of shots and/or soundbites that a station can use to tell or enhance a story.
