What is the difference between a vector-based file and a pixel-based file?
Vector-based files use geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics. A pixel-based graphic, or raster graphic, is the representation of an image as an array of pixels, as it is typically used for the representation of photographic images. While this probably doesn’t mean much to you, it makes a huge difference in the quality of your finished advertisement. If you send your logo to us as a pixel-based file and we need to resize it, it’s very likely that the finished product will result in poor quality. However, If you send your logo as a vector-based file, our artists can enlarge it however big it needs to be while retaining the the very best in quality. A general rule of thumb to use when determining when to use vector or pixel-based files is that computer generated artwork should probably be sent in a vector format, while any and all photographs are acceptable as
