What Is The Difference Between A Strategic Vision And A Mission Statement?
The chief difference between Strategic Vision and Mission Statement is, the former deals primarily with the future of the company, while the latter deals with the present mechanics of the enterprise. Under the umbrella of this main difference, a plethora of puny differences generate between the two terms, nevertheless there is a strong point of connection between the two, the level of harmony of which is actually the prime determinant in evaluating the success of any company. While the Strategic Vision will outline things like future sales forecasts or future revenue targets in the next few years or prospective brand extensions, the Mission Statement will most likely deal with components like the current customers, present offerings of products and services, currently operating employee circle etc. Nevertheless the importance of both the Strategic Vision and the Mission Statement are equally important. They are both compliments, both of which are incomplete without the other one.
