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What is the difference between a standard rate and FreeText SMS Short Code?

April 26, 2017code difference freetext rate short SMS standard

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What is the difference between a standard rate and FreeText SMS Short Code?

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When an SMS Short Code is used for a marketing campaign, the user is only charged their standard network rate. Alternatively, you can use our FreeText service which allows users to text you for free, and you are charged your standard message rate to receive the SMS message.