What is the difference between a single unit franchise and a master franchise?
Single unit Franchising is the most common and direct form of franchising where an individual is required to invest in establishing and operating one location using his own hands-on skills. In a Master franchise relationship the investor obtains the rights for a specific country or region, empowering the master franchisee to provide the full range of products and services of the franchisor through sub-Franchising, in just the same way that the franchisor runs its own business.
