What is the difference between a service mark and a trademark?
Technically, a trademark distinguishes the goods (products) of one company from those of another, while a service mark distinguishes the services of one company from those of another. In other words, a service mark is, in effect, a trademark used in connection with services. In practice, the term trademark is often used generically to refer to both trademarks and service marks. The law applicable to trademarks and service marks is essentially the same, except that it is somewhat more liberal with respect to what constitutes a “use” of a service mark. See Protecting Your #1 Asset, pages 126-127. Go to top.
The only difference between a service mark and a trademark is that a trademark indicates the source and origin of a particular product. For example, if a business uses a name or logo to identify a product, such as a cell phone, it is called a trademark. However, if the business uses a name or logo to identify a service it provides, like WAPDA, which provide services for the development of eater and poer resources. Trademarks and service marks are actually the same thing, other than the one difference, and both are subject to the same protections under trademarks Ordinance. Both trademarks and service marks can be registered with the Registrar of Trademarks Pakistan. Trademark nor a Service mark is eligible to be registered if it is: – Immoral, deceptive or scandalous matter; – A mark that resembles one already registered that is likely to cause confusion, mistake or deception; or – A mark that is merely descriptive, or a deceptive description of goods, or primarily a geographical descr
