What is the difference between a response list and a compiled list?
B2B lists are often described as response-generated or compiled. The difference is crucial for your list selections. Response-generated lists are lists of individuals who have responded to some kind of direct marketing offer. Lists of magazine subscribers, mail order buyers, even free literature requesters are all response-generated. Response-generated lists are really some other direct marketer’s customer names. Every name has demonstrated a responsiveness to some kind of direct marketing effort. In contrast, compiled lists are collections of names and addressing data compiled by a third party from public records, printed directories and other information sources, usually for commercial purposes. Compiled lists frequently include considerable demographic data (job title, company size, telephone numbers, etc), but always lack that important propensity for response. All other considerations being equal, a response-generated list will out-perform a compiled list because of its demonstrat
