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What is the difference between a raffle and a promotion?

April 26, 2017difference promotion raffle

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What is the difference between a raffle and a promotion?

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A raffle requires a purchase in order to participate but a promotion does not. For example, radio stations may offer listeners a chance to win prizes; but if an individual does not have to pay to be eligible to win, it is considered a promotion. If a retailer does not require a purchase to participate in a give away of goods or services, it is conducting a promotion, not a raffle. This Guidance Document does not apply to promotions.