What is the difference between a Product Review and an Essay?
A Product Review is intended to give the reader detailed information about one specific product. An Essay offers the reader general advice on a type of product, on how to use a type of product, or on decisions that are not related to a specific product. [emphasis mine] The Golden Guideline on How to Rate:… A product review should be rated based on its HELPFULNESS to shoppers who depend on Epinions to make an informed buying decision about a product or service…1. Focus on the Buying Decision… After reading it, do you feel more informed to make a buying decision? [again, my emphasis]… 5. Details. Detail sells itself. Does the review explain how the reviewer used the product? Does it mention specific features to be aware of? Does it offer perspective into why the reviewer bought the product versus a competing product? All of these help shoppers get a clearer picture of what they need to know before buying. From the page on Epinions Advisors: “…Advisors also provide constructive
