What is the difference between a philanthropic grant and private sponsorship?
A philanthropic grant provides no financial return to the grantmaker and demands no editorial involvement, product placement, branding or strategic logo profile. Generally an acknowledgement in the credits (a major acknowledgment if the grant is a key funding component) and thank you is required along with the expected courtesies of invitations to screenings and updates on outreach. Private sponsorship asks for high profile acknowledgement, key logo placement and the recognition of association that implies editorial and commercial interests are being served. Whilst the requirements of a foundation are negligible, there are typically stringent reporting requirements. The filmmakers need to keep the grantmaker regularly informed about the progress and activity of the film. The more feedback and information the filmmaker provides, the greater their chance of receiving recurring funding from the grantmaker.
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