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What is the difference between a non-exclusive right to use and a full ownership right purchase?

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What is the difference between a non-exclusive right to use and a full ownership right purchase?

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A non-exclusive right to use means that other people can buy the logo you have chosen at some later time. A full ownership right means you become the only owner of the logo, and may use it any way you want – place it on your marketing materials, modify, sell and do anything else. When you purchase a full ownership right to your logo, we permanently remove the logo from the gallery and never sell it to anyone else.

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