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What is the difference between a newspaper display ad and a newspaper insert?

April 26, 2017AD difference display insert newspaper

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What is the difference between a newspaper display ad and a newspaper insert?

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A display ad will be the color or grayscale ad that runs within the pages of a newspaper or magazine and is typically in-line with the news stories or articles. Display ads are charged based on column inches for newspapers and ad sizes for magazines. The larger a publication, the more costly it is to run a display ad, and color ads can be twice as costly as grayscale ads.