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What is the difference between a Media Buyer and a Media Planner?

April 26, 2017Advertising Business buyer difference Finance Marketing media planner

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What is the difference between a Media Buyer and a Media Planner?

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media buyer is the one who responsible for purchasing media on how it will be most effective to the client while the media planner is the one who assist to their client to achieve the business objectives, Business Process Outsourcing.