What is the difference between a Master Licensee and a Licensee?
A Master Licensee is an individual who acquires the exclusive rights to a country or area within a country. The Master Licensee has the rights to sell licenses locally and oversees the continued development of licensees, the LMI process and materials within their area. A Licensee owns their own business and has the rights to sell and service LMI materials. They can also hire associates to sell and facilitate.
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