What Is The Difference Between a Keyword/Shortcode vs. Calling a DSR #?
Simplicity. The main advantage to calling a DSR # is that you just Dial-Send-Read to get the information you want. In addition, your favorite DSR #’s can be stored in your contacts list for quick one touch access. For the sponsor, the advantage is not sharing a short code with another company or having similar keywords out there for competing businesses. It enables them to brand their DSR # and place it in any or all of their promotional material.
