What is the difference between a “goal” and an “objective”?
A goal is a broad statement about what you want to accomplish through your project or program. The verb used tends to be lofty and immeasurable; such as “will know,” “will appreciate,” etc. An objective (or a performance objective) is clear, measurable, and includes how it will be met, by how much, and the result.
A goal is a broad, general statement of an intended outcome related to service. An objective, on the other hand, is a narrow, precise statement that is measurable and focused on a specific service activity in support of the goal. Example: Goal: To increase club participation in environmental projects during the 2010-11 fiscal year. Objective: By the end of the 2010-11 fiscal year, our club will plant at least 1,000 trees as part of our tree planting activities.
