What is the difference between a Gift Card a Stored Value Card?
There is no difference in the functionality of the cards, both are pre-paid value cards. With the gift card, the customer is excited about a slick, state of the art gift-giving solution that allows the receiver to actually choose the gift. The merchant benefits from replacing an obsolete paper gift certificate program with today’s technology, electronic processing. With the stored value card, an emphasis is place on enhancing the individual customer relationship through the use of incentives and an optional associated reward program.
