What is the difference between a geo targeted ad and a geo-modified ad?
A geographically targeted ad typically has bidded terms that don’t have the location in the phrase (such as photography, locksmith, insurance) but are targeted to specific locations. A geo-modified ad has a location name incorporated into the bidded term (such as Los Angeles photography, Houston locksmith, California insurance). Geo labels appear only for geo-targeted ads, which means the advertiser may have chosen a general term such as “photography” and uses the geo-targeting feature to specifically target Los Angeles.
