What is the difference between a doorway page and an information(al) page?
Doorway pages are web pages created specifically for search engine positions. They are not created to benefit end users. Information Pages, on the other hand, are specifically created to benefit your end users because they provide information that your target audience is interested in. Because Information Pages are a part of your web site, they can help your site gain more popularity in the search engines AND the directories. Many people do not understand how doorway page companies work. They create thousands of pages for a single keyword or keyword phrase. All of these pages are fed to the search engines, polluting their indices with unnecessary information. They are not pretty, and they often contain so much gibberish they must be cloaked. End users would not continue visiting a web site if they viewed these pages. Information Pages were tested and developed in 1997 by Marshall Simmonds, Detlev Johnson, and Shari Thurow of Grantastic Designs.
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