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What is the difference between a cookie-cutter website and a website designed for my clinic?

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What is the difference between a cookie-cutter website and a website designed for my clinic?

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A cookie cutter website is a pre-made form that gets filled in with your clinic information; they all look the same. If you are one of few chiropractic clinics in your area that has a website, then a cookie-cutter website may for a short while show up on the first page of Google, but as soon as personally designed websites appear in your area, cookie-cutter websites move down on the search results.

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